Radio hall-of-famer, Dr. Laura, thinks blogging is narcissistic. I thought about it for a minute, and although I can see where she’s coming from, blogging can be so much more than me, me, me.
A great start to the argument is reading a great blog post titled, “4 reasons your blogger outreach program shouldn’t be about leads” by Arik Hanson of Communications Conversations.
Professional (and even sometimes personal) blogging is far more than self-promotion. Or at least it should be.
- Community building: I agree with Arik that first and foremost blogging is about relationships. Building them, maintaining them, and finding them.
- Information sharing: Similar to relationships, blogging has become a prominent means of information sharing. You post insights and information that better your community, industry and readers. The free-flow of ideas is integral to business growth.
- Critical thinking: Just like in gradeschool, writing makes the writer(s) think critically about the subject in a way that no other exercise can. If you have the time and resources to get your company (or yourself) involved in a blog or other writing endeavors, I would venture to say that it would increase the critical development of your corporate output, as well as stand as a forum for internal (and external) brainstorming.
What have I left off of this list? Add your thoughts below.